"People are buying insurance products regardless of economic conditions.The insurance industry and large-cap consumer staples companies also tend to pay meaningful dividends -- and steadily raise them -- enhancing their overall quality and appeal. Dividend income is always welcomed by consumers, especially so in choppy markets when you're effectively paid to wait until the turmoil subsides.To answer your question if is a good time to sell in U.S.i say it is! not only in U.S. but also in Europe.
recession, businesses are closing, jobs are being lost. joe looks around and says dam, lose my job i might lose my house... hmm, better look into "Redundancy Insurance:" during a recession 'Income Protection Plans' or 'Payment Protection Plans.' usually see increased sales.
look: http://www.bls.gov/oco/ocos118.htm
unfortunately, in the u.s. today, any type of insurance has become more of a luxury than a necessity. therefore like any other luxury during hard economic times, demand for insurance will drop as incomes also decline and job insecurity increases. also it doesn't help that all sorts of insurance premiuims keep on increasing at a higher rate than that of inflation.
Usually those who purchase insurance by choice, whether it be personal or business are better educated and consequently better off financially. Hence, a downturn in the economy doesn't have the impact on the insurance industry as those who live paycheck to paycheck who aren't buying insurance on their own anyway.
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